How Bauer unified 50+ brands on a single platform
Bauer Media is one of Europe's largest media groups, with a portfolio spanning radio, publishing, and digital platforms. Managing infrastructure for dozens of high-traffic brands requires enterprise-grade reliability and operational simplicity.
Results
50+
Brands supported
99.99%
Uptime
1
Platform
24/7
Support
Products Used
"Edge enabled us to release in days and weeks, instead of weeks and months."
Matt Hobbs
CTO, Bauer Media Group
The Challenge
Managing infrastructure for 50+ brands meant dealing with multiple vendors, inconsistent performance, and complex billing. Each brand had different requirements, but the fragmented approach led to operational overhead, security gaps, and difficulty maintaining consistent SLAs across the portfolio.
The Solution
Edge provides Bauer with a unified platform for content delivery across their entire portfolio. Centralised management, consistent performance, and dedicated support mean their teams can focus on content rather than infrastructure. Volume-based pricing simplified budgeting across all brands.
Key Results
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