How Tinder delivered Year in Swipe to 30M users
Tinder is the world's most popular dating app. For their annual Year in Swipe campaign—a personalised wrap-up of each user's yearly activity—they needed infrastructure that could handle a massive traffic surge as millions of users rushed to see their stats.
Results
30M
Daily users
0
Downtime
<100ms
Load time
2,137
Edge locations
Products Used
"Year in Swipe hit 30 million users without a single hiccup. Edge made it effortless."
Tinder
Engineering Team
The Challenge
Year in Swipe generates enormous traffic spikes as users share their personalised stats across social media. With 30 million daily active users expected to access the campaign simultaneously, Tinder needed CDN infrastructure that could handle viral-scale traffic without downtime or degraded performance.
The Solution
Edge's global CDN delivered Year in Swipe content from 2,137 edge locations worldwide, ensuring instant load times regardless of traffic spikes. The campaign launched flawlessly, handling peak loads without a single incident of downtime.
Key Results
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